AAC & Jalen Graham

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What's the NIL?

With the NCAA’s approval, athletes at universities across the country now have the right to profit off their own Name, Image and Likeness (NIL). If done correctly, this can be an exciting opportunity for student-athletes, as long as the student-athlete’s best interests are at the heart of every decision made. That’s where the Athlete Advocate Consortium (AAC) comes in.

Why The AAC Started

So far, most NIL programs focus solely on the monetization of the athlete and the companies engaging them. AAC is different. They provide each student-athlete a full-time team dedicated to all facets of their college career and most importantly, their future.

The AAC Difference

The AAC does not take a single cent from the student-athlete’s earnings or monetization in any way. Instead, they empower student athletes to change not only their futures, but the future of the communities in which we all live, play and work.


Before transferring to the University of Arkansas, Jalen Graham was an All-PAC-12 forward, playing three seasons at Arizona State (giving him two years of eligibility with the Hogs). Standing at 6-foot-9 and 220 lbs., Jalen scored 287 points during his last season with the Sun Devils and dished out 50 of his 70 career assists while getting 23 of his 38 career steals.


Jalen has played in 73 career games, including 43 starts with the Sun Devils and tallied 546 career points (7.0 avg.) with 315 career rebounds (4.4 avg.). He additionally recorded 90 blocked shots (1.2 per game).


While growing up in Phoenix, Arizona, Jalen attended Mountain Pointe High School. He was raised by his mother, Suzie, and has a brother, Devin, and sister, Jenah. The basketball player he looks up to the most is the Las Angeles Lakers’ Anthony Davis. Jalen says he faced many obstacles as a young man, “Growing up without a father figure, I basically had to learn a lot about life on my own,” he says. “There were times where we lacked the financial support we needed, and I had to help out my mom as much as possible.”